LiteSwitch for Suppliers

LiteSwitch is a BidSwitch built platform that enables Suppliers to utilise the power of machine learning to identify the Buyers most likely to bid on certain inventory. The purpose of the solution is to send supply to where it is most desired, thus bringing more efficiency to the trading relationship between parties by maximising the value of queries per second (QPS) being processed.

LiteSwitch does this by leveraging the technology behind SmartSwitch and repurposes it for the supply side. By using Yes-Bid and Impression data from current buying patterns, LiteSwitch can identify the impressions that Buyer campaigns currently seek, helping to match supply with demand in real-time.

The system works by allowing the Supplier to send potential requests to LiteSwitch for a recommendation about which Buyers should be targeted. LiteSwitch responds with a recommendation for each potential Buyer, which allows the Supplier to focus high-value traffic to the right buyers, and to also not send them unwanted traffic. Once the impression has been delivered, the price and buyer information is merged into the LiteSwitch data set for future decision making. For more specific details of each part of this process, see the further sections within this site.

• Release Notes
• Integration Overview
• Configuration Do’s And Don’ts
• LiteSwitch SSP-Hosted Setup Guide
• Recommendation Request
• Recommendations Response
• Data Pipelines
• Performance Reporting
• LiteSwitch API
• LiteSwitch UI Workflow Guide
• LiteSwitch Offline Test Set-up